Jono Rotman

Jono Rotman

The ad agency, Clemenger BBDO, hired photographer Jono Rotman to help them promote New Zealand’s policy of providing free, universal healthcare. Their concept was quite simple—an image of nude bodies arranged to form the shape of the island nation. The bodies were intended to represent people injured at home each year. It may be difficult to remember the intended symbolism ...

Читать далее →