Jeff Hui

30.05.2011 in17:58 in Fashion, glamour -->


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Born and raised in Hong Kong, I immigrated to Canada in 1988. My love for photography began in 1994 when I picked up a Pentax 135 camera from my father and spent the next two years capturing high school memories, even though many were out of focus!

Nearly giving up, I thought that I would never make it as a photographer (nobody wants pictures that were out of focus). It wasnt until o­ne day, I found out that the problem was not my ability to capture clear images, but a broken mirror in my camera that distorted the pictures. In 1997, the same year that Hong Kong would be handed back to Chinese authorities, I rediscovered my potential as a photographer.

I enrolled in the Graphic Design and Printing program at Centennial College in 1998. I landed my first job as a junior designer upon completion in 2001. Within o­ne year of working, I received a promotion to senior designer. Despite the promotions and accelerated career in graphic design, the photographer in me would not rest.

In 2004, I was inspired by the career of a Canadian photographer, Yousuf Karah to reignite my passion for photography. It was time for me to leave the nest and pursue an independent career as a photographer and designer. Finding partners as passionate as myself, I started Fizheye Creative Inc., a studio dedicated to the passion of photography and innovative design.

Of all professions, photography is the easiest and most difficult to learn and master. Is a successful career in photography due to luck? Perhaps it is, but the lucky stories of my fellow photographers leads me to believe that there has to be something more.

A photograph is a mirror to society at a specific moment in time. Whether it be a moment of joy or the epitome of disaster, the ability to capture and freeze it in time is the fuel that motivates me to as a photographer. A picture may never be worth a thousand words to me, but might be worth a few. After all, a thousand words may entertain a crowd but a few words can touch the heart and soul of o­ne.