Lois Greenfield

28.05.2011 in20:04 in Advertising, commercial, Art, Fashion, glamour -->


“I’ve spent the last 25 years of my photographic career investigating movement and its expressive potential. My inspiration has always been photography’s ability to stop time and reveal what the naked eye cannot see. My interest in photography is not to capture an image I see or even have in my mind, but to explore the potential of moments I can only begin to imagine. What intrigues me is making images that confound and confuse the viewer, but that the viewer knows, or suspects, really happened. I want my images to defy logic, or as Salvador Dali wrote, I strive to “systematize confusion and discredit reality.” I can’t depict the moments before or after the camera’s click, but I invite the viewer’s consideration of that question.

The ostensible subject of my photographs may be motion, but the subtext is Time. A dancer’s movements illustrate the passage of time, giving it a substance, materiality, and space. In my photographs, time is stopped, a split second becomes an eternity, and an ephemeral moment is solid as sculpture. The seemingly impossible configurations of dancers in the air are all taken as single image, in-camera photographs. I never recombine or rearrange the dancers within my images. Their veracity as documents gives the images their mystery; and their surreality comes from the fact that our brains don’t register split seconds of movement.

I prefer to work outside the constraints of choreography, collaborating with dancers on improvised, non-repeatable, often high-risk moments. These moments are not plucked from a continuum, but exist only as isolated instants: they are uniquely photographic events. I see the collaboration as between the dancers and myself, as well as between the two media, dance and photography. There is a dynamic tension between dance and photography. I exploit photography’s ability to fragment time and fracture space, translating 360 degrees into a 2 dimensional image, and depicting moments beneath the threshold of perception.