Karen Strom

14.05.2011 in13:37 in Advertising, commercial, Fashion, glamour -->


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Why do I like puzzles? The simple answer is “Puzzles make you think.” The more complex answer devolves about what and how puzzles make you think. Puzzles make you examine the world and ask what it is you are really seeing. What are your assumptions and why? What are you ignoring? What lies beneath the surface? Are the issues physiological, that is, built into my brain, or cultural, taught to me by society in which I grew up?

Different instantiations of the same subject, be it a physical object, an environment, a location can all be perceived differently by different individuals, or even by the same individual at different times as the focus of their attention changes. People tend to see what they expect to see in a given situation. If an unexpected form/aspect of a subject is encountered, the reaction of the Why do I like puzzles? The simple answer is “Puzzles make you think.” The more complex answer devolves about what and how puzzles make you think. Puzzles make you examine the world and ask what it is you are really seeing. What are your assumptions and why? What are you ignoring? What lies beneath the surface? Are the issues physiological, that is, built into my brain, or cultural, taught to me by society in which I grew up?

Different instantiations of the same subject, be it a physical object, an environment, a location can all be perceived differently by different individuals, or even by the same individual at different times as the focus of their attention changes. People tend to see what they expect to see in a given situation. If an unexpected form/aspect of a subject is encountered, the reaction of the viewer may be to fail to see what is literally before his eyes.

In order to deal with daily life, people learn many modes of behavior that become automatic because they deal with the same situations repeatedly. They learn to deal with ordinary encounters in a routine manner, accepting curious superpositions, displacements and unusual transitions without questions. Complex situations, such as puzzles, make you look at the world in a different way. They require that you halt all preprogrammed behavior and actually look deeply into something. You can then begin to analyze what you are seeing.