Endia Beal

26.12.2013 in18:43 in Portraits -->


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ENDIA BEAL IS A NORTH CAROLINA BASED ARTIST KNOWN FOR HER PHOTOGRAPHIC IMAGERY AND VIDEO INSTALLATIONS. SHE EXPLORES THE RELATIONSHIPS OF MINORITY WOMEN WITHIN THE CORPORATE SPACE BASED ON HER PERSONAL EXPERIENCES.ENDIA’S ART GIVES A VOICE TO MARGINALIZED GROUPS, THOSE WHO LIVE ON THE OUTER EDGES OF WHAT SOCIETY VIEWS AS APPROPRIATE OR CONVENTIONAL. OFTEN, THESE GROUPS WERE AT ONE POINT IN HISTORY POWERLESS WHETHER BASED ON GENDER, RACE, SOCIOECONOMIC STATUS, OR SEXUALITY. ENDIA QUESTIONS CONFORMITY AND GENDER NORMS, WHILE MAGNIFYING OUR PERSONAL JUDGEMENTS AND STEREOTYPES. EXPOUNDING UPON THE STORIES TOLD MY ARTIST CARRIE MAE WEEMS AND LORNA SIMPSON, ENDIA ASKS, “WHAT’S REALLY GOING ON HERE?” AND “HOW CAN THIS CONVERSATION TRANSCEND GENDER, RACE AND GENERATIONAL GAPS?”

ENDIA OBTAINED A DUAL BA IN STUDIO ART WITH A CONCENTRATION IN PHOTOGRAPHY AND A BA IN ART HISTORY FROM THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL. SHE GRADUATED FROM YALE UNIVERSITY SCHOOL OF ART WITH HER MASTER OF FINE ARTS IN PHOTOGRAPHY. ENDIA WAS INCLUDED IN GROUP EXHIBITIONS AT THE CHARLES H. WRIGHT MUSEUM OF AFRICAN AMERICAN HISTORY IN DETROIT, THE CARIBBEAN CULTURAL CENTER AFRICAN DIASPORA INSTITUTE IN NYC, AND THE MILTON RHODES CENTER FOR THE ARTS IN WINSTON – SALEM, NC.
LOOK FORWARD TO MORE WORK FROM ENDIA BEAL AS SHE BRIDGES THE GAPS AND INCREASES.
OUR SOCIAL AWARENESS.

A young black woman takes a bunch of middle-aged white women who she doesn’t know in Woodstock, N.Y., to a black salon, gives them a new “black” hairdo, and then takes their portrait.

Although photographer Endia Beal laughs freely while discussing “Can I Touch It?” the point of the series that she worked on this summer during a five-week residency with the Center for Photography at Woodstock isn’t about getting laughs.

The rules were simple: After getting their new styles, the women had to agree to be photographed in a traditional corporate portrait, even if they weren’t happy with the result. (via Slate).