19.12.2012 in21:33 in Advertising, commercial -->
Swedish photographer and art director Peter Lundstrom began professionally pursuing photography after an accident that left him unable to continue on with his first passion– snow boarding. He had had an interest in the art previously as he studied web design and video production from his home, but soon photography provided a way for Lundstrom to engage in the sport without infringing on the previous injury. The simple documentation of the sport turned into a more serious desire to encapsulate snowboarding beyond sports photography. Six years later, now meet Peter Lundstrom, one of the most progressive photographers in snow boarding, taking the powdery sport and pushing his photographs towards a controlled and beautiful fashion realm.