This past fall we were invited to be a part of an exciting and memorable project. Our new good friend, Joe Sabia, was putting together a team to create a video about sustainable sushi. Inspired by a conversation with chef Kristof0r Lofgren of Bamboo Sushi in Portland, Oregon(theU.S.’s first certified sustainable sushi restaurant), he wanted to help Kristofer’s efforts to spread the message about the need for better commercial fishing practices. Joe has a background in television and video, and is a passionate and skillful storyteller. His talents seemed like the perfect fit for Kristofer’s message.