Randal Ford – Portrait2

05.03.2011 in13:32 in Advertising, commercial, New masters, People, Portraits -->


When did you first know that you wanted to pursue photography as a career?

It was one of those few times in life where you have such clarity in how to go forward.  A true “aha” moment if that doesn’t sound too sappy.  I was a junior in college surfing the web between classes.  I had been shooting for the school newspaper and really starting to fall in love with photography.  However I never actually considered it as a career until this moment.  I was a business student so doing something “creative” was never on the top of my job list.  I figured they were all starving artists out there.  But as I sat there surfing the web, checking out photography sites, I thought to myself, maybe I can do this.  Maybe I can build a career around something I love and that I’m passionate about.  I don’t have to follow the rules of a business student to become successful.  From then on, I knew I wanted to be a photographer.  The next 2 years of college, I shot constantly but continued to work towards my business degree.  In those business classes, I was constantly thinking how I could apply classic business theory to photography.  And my final track within the business school was small business and entrepreneurship, which most certainly is applicable to commercial photography.   I was dedicated and in a furious pursuit of a career in photography.


Рэндэл Форд (Randal Ford) – коммерческий фотограф из Остина, Техас. Среди его клиентов такие фирмы как Microsoft, Dell, Pfizer, Bayer и т.д.